Adam Riemer

Summary of Adam Riemer's published affiliate recruitment framework: recruit affiliates based on audience fit, not follower count. The quality matrix scores affiliates on: (1) Audience overlap with target ICP (0-10), (2) Content quality and trust score (0-10), (3) Disclosure compliance (binary), (4) Conversion history or niche proof (0-10). Only recruit affiliates who score above threshold on all four dimensions. High-volume, low-quality affiliate recruitment drives fraud, brand damage, and attribution inflation.

Adam Riemer's published writing on affiliate attribution: the default 30-day last-click attribution window in most affiliate platforms incentivises coupon and loyalty affiliates who intercept conversions at the last step rather than driving new customer discovery. Best practices: (1) Use 7-day click windows for bottom-funnel affiliates, longer for content and comparison sites, (2) Exclude coupon codes that are not partner-unique, (3) Audit for cookie stuffing and conversion pixel fraud monthly.