AI Advisors

Andrew Chen

@andrewchen

Quantitative, data-driven growth with a focus on viral mechanics and network effects

Eli Schwartz

@5le

Product-led SEO: treating search as a product problem, not a marketing add-on

Lenny Rachitsky

@lennyrachitsky

Practical product and growth tactics grounded in benchmarks from hundreds of companies

Avinash Kaushik

@avinashkaushik

The 10/90 rule: invest 10% in tools, 90% in people who can create actionable insights

Andrew Foxwell

@andrewfoxwell

Paid social as a testing discipline: structure campaigns to learn, then scale what works

Jack Appleby

@jackappleby

Brand social that earns attention through cultural relevance, not paid reach

Richard van der Blom

@richardvanderblom

LinkedIn as a pipeline tool: systematic content and outreach that generates B2B leads

David Spinks

@davidspinks

Community as a strategic business asset, not a marketing tactic

Alex Hormozi

@alexhormozi

The Grand Slam Offer: make your offer so good people feel stupid saying no

Adam Riemer

@adamriemer

Affiliate as a quality-first performance channel: recruit selectively, track attribution precisely

Andy Crestodina

@crestodina

Data-driven content marketing: research what ranks, then create the best version of it

Mike King

@iPullRank

SEO as engineering: the search engine is a machine, so optimise it with engineering discipline

Ann Smarty

@seosmarty

Content that earns links and shares by solving niche problems with genuine depth

Ryan Holiday

@ryanholiday

Earn media through genuine stories, not press releases; make the product the story

Brian Balfour

@bbalfour

Growth as a system of interlocking loops, not a funnel or a channel