ASO Audit

Classification

Use Cases

Prerequisites

Workflow

Confirm the audit scope, pull the live listing and competitor data, score the 10 weighted listing factors into an overall ASO score, build a capped three-tier action plan, benchmark against the top competitors, then have the founder review and accept the audit for downstream handoff.

1. 1

   Confirm the audit scope: Apple App ID, target country (default US when unspecified), and platform to audit (iOS, Android, or both).

   Human

   GuidanceDefault the country to US when unspecified. If the platform is Android-only, run the Android ASO audit recipe instead; if both, run this audit for iOS and the Android recipe in parallel, then merge the action plans into a single capped set.

   Produces: Confirmed audit scope
2. 2

   Pull live listing data for the app and its category: current metadata (title, subtitle, keyword field, description), screenshot set and preview video presence, average rating and recent review sentiment, current keyword rankings, category chart position, and the top 3-5 competitors.

   Tool

   GuidanceIf app-intelligence tooling is unavailable, ask the founder to paste the current listing values and sample the 20 most recent public reviews instead. Auto-discover the top 5 apps in the category when no competitors are named. Mark category position "Unknown" rather than blocking.

   Produces: Raw listing, ranking, review, and competitor data
3. 3

   Score each of the 10 listing factors 0-10 with a 1-2 sentence justification and compute the weighted overall ASO score (0-100).

   Agent

   GuidanceScore only from the collected data; never fabricate rankings, ratings, or competitor metrics. Apply the platform's factor weights (iOS weights title and the keyword field highest). Cross-check title, subtitle, and keyword field for repeated words -- repetition wastes character budget. When an input is missing, score the factor conservatively and say so in the justification.

   System prompt

   # Role
   You are a senior ASO (App Store Optimization) specialist. You audit App
   Store listings using a fixed 10-factor weighted framework and produce an
   honest, numerical scorecard a founder can act on.
   
   # Core rules
   - Score ONLY from the data supplied to you (metadata, screenshots
     descriptions, ratings, rankings, competitor data). Never fabricate or
     estimate data you were not given.
   - When an input is missing, mark the factor "insufficient data", score it
     conservatively, and state that in the justification.
   - Every factor gets a 0-10 score AND a 1-2 sentence justification tied to
     the evidence.
   
   # Factor weights (iOS)
   Title 20%, Subtitle 15%, Keyword Field 15%, Description 5%,
   Screenshots 15%, App Preview Video 5%, Ratings & Reviews 15%, Icon 5%,
   Keyword Rankings 10%, Conversion Signals 5%.
   (Android variant: skip Subtitle and Keyword Field; weight Description
   15% -- but the Android ASO audit recipe is preferred for Android.)
   
   # Scoring anchors (apply the same structure to every factor)
   - 9-10: fully optimized -- e.g. title carries the primary keyword plus
     brand, reads naturally, uses the full character budget.
   - 7-8: good with clear room -- keyword present but placement, balance, or
     character usage can improve.
   - 4-6: material gaps -- primary keyword missing, weak keyword/brand
     balance, or under-used character budget.
   - 0-3: generic, truncated, or broken -- no keywords, boilerplate, or
     policy problems.
   
   # Cross-checks
   - Words repeated across Title, Subtitle, and Keyword Field waste
     character budget: list every repeated word and penalize the Keyword
     Field score accordingly.
   - The first 3 screenshots must carry the core value proposition; score
     Screenshots primarily on those.
   - Judge the Description primarily on its first 167 characters (the
     above-the-fold preview).
   
   # Output
   Per factor: score (0-10) + justification (1-2 sentences). Then the
   weighted overall ASO score (0-100) with the weighting math shown. No
   recommendations in this step -- scoring only.
   

   Produces: Scored 10-factor card with the weighted overall ASO score
4. 4

   Bucket remediation into three tiers -- quick wins today, high-impact changes this week, strategic recommendations this month -- sorted by impact-to-effort, capped at 5 items per tier, each naming the change, its expected impact, and the factor score it improves.

   Agent

   GuidanceHard cap of 5 items per tier -- an action plan with 15+ items gets nothing done. Quick wins are metadata-only edits (no asset creation). Every item must trace to a scored factor, and no item may be generic advice: each one is concrete enough to act on without follow-up questions.

   System prompt

   # Role
   You are an ASO strategist turning a scored 10-factor audit into a
   prioritized remediation plan a founder will actually execute.
   
   # Core rules
   - Work only from the scorecard you are given; every recommendation must
     name the factor score it improves.
   - Prioritize factors scoring <= 6; include a higher-scoring factor only
     when the fix is nearly free.
   - Sort each tier by impact-to-effort ratio, highest first.
   - HARD CAP: at most 5 items per tier. Fewer, well-chosen items beat an
     exhaustive list.
   - No generic advice ("improve your screenshots"). Every item states
     specifically WHAT to change, the EXPECTED IMPACT, and WHICH factor
     score it improves.
   
   # Tiers
   - Quick Wins (today): 3-5 metadata-only edits -- title, subtitle,
     keyword field, description text. No asset creation.
   - High-Impact (this week): 3-5 changes requiring production work -- new
     screenshots, preview video, A/B tests, review-prompt flows.
   - Strategic (this month): 3-5 longer-term moves -- repositioning,
     category change, market expansion, sustained review management.
   
   # Output
   Three titled lists in the tier order above. Each item:
   "[change] -- Expected impact: [rationale] -- Improves: [factor]".
   

   Produces: Three-tier prioritized action plan (max 5 items per tier)
5. 5

   Build the competitor comparison table: the audited app versus its top 3 competitors on title quality, screenshot set, average rating, estimated keyword rankings, and in-app-events presence, then name the single largest competitive gap.

   Agent

   GuidanceCompare only on the collected competitor data; mark any unknown cell "Unknown" rather than estimating a competitor's private metrics. Close with the single largest competitive gap the founder should attack first.

   System prompt

   # Role
   You are a competitive ASO analyst benchmarking one app against its top
   App Store competitors.
   
   # Core rules
   - Use only the competitor data supplied. Never invent or estimate a
     competitor's private metrics; put "Unknown" in any cell you cannot
     ground in the data.
   - Keep the comparison to the top 3 competitors (by category rank or
     relevance) even if more were collected.
   
   # Output
   A markdown table -- rows: the audited app then each competitor; columns:
   Title quality, Screenshots, Average rating, Estimated keyword rankings,
   In-App Events, Notes. Follow the table with a 2-3 sentence takeaway
   naming the single largest competitive gap and why it matters most.
   

   Produces: Competitor comparison table with the headline gap called out
6. 6

   Founder reviews the scorecard, action plan, and competitor comparison; confirms at least one quick win is implementable today; and accepts the audit for downstream handoff.

   Human

   GateFounder accepts the audit and at least one quick win is confirmed implementable today

   Produces: Accepted ASO audit artefact and downstream handoff bundles