Library

A repeatable Google Play App Store Optimization play that builds a listing draft engineered for how Google actually ranks (indexed full description, semantic matching, no hidden keyword field). It confirms inputs, pulls Play-specific keyword data, drafts the listing at exact character limits, audits the existing listing across six factors (/60), briefs a feature graphic, and proposes a disciplined one-element Play Store Experiments plan before founder sign-off.

A measurement-foundation play for mobile apps: audit the current analytics setup, recommend a tool stack by category, draft a ~25-event tracking plan with locked naming conventions, spec three dashboards (executive weekly, funnel daily, cohort monthly), and build a metric interpretation framework that answers the founder's top 3 performance questions with metric-to-action chains. Ends at founder + engineering sign-off and hands an LTV baseline and attribution event list downstream to paid-acquisition and attribution recipes.

A repeatable play that turns a scattered app launch into a single founder-approved plan: a dated six-phase checklist (T-8 weeks through Month 1) with owners and due dates on every task, a channel strategy matched to budget/audience/category, a budget allocation summing to 100%, and Week-1/Month-1/Month-3 success targets. It confirms scope, stages ASO prerequisites, builds the timeline, matches channels to budget, sets success metrics, and ends at founder sign-off before any budget is committed. Handles new-app launches, major-update re-engagement launches, and organic-only (no-budget) launches.

A foundational discovery recipe that assembles a single canonical app marketing context document through a structured 45-90 minute founder interview (~10 questions) plus light public research. It captures seven fixed sections — App Overview, Value Proposition, Competitors, Current ASO State, Goals, Resources, and Markets — so any downstream ASO or app-marketing recipe can run without re-collecting context. The recipe supports fresh full walkthroughs, targeted update mode for stale sections, and pre-launch apps ("not yet launched" is a valid state), closing with founder review and acceptance.

A repeatable play to earn Apple App Store editorial featuring. It scores editorial readiness across 5 dimensions (design quality, Apple tech adoption, quality signals, content & story, rating), picks a single story angle, then branches on pitch gates (readiness >= 75 AND rating >= 4.5) into either a submission-ready self-nomination pitch package or a prioritized fix list, and builds a 3-month In-App Events calendar for recurring editorial presence. Everything is founder-approved before anything is submitted to Apple.

A repeatable ASO expansion play for taking an app into new countries the right way. It scores candidate markets on a weighted prioritization matrix (size, competition, effort, revenue, strategic fit) to recommend the top 3-5, then builds a per-market plan: locally researched keyword tables, localized metadata at exact character limits, screenshot overlay specs, and cultural adaptation notes. The defining rule is that keywords are researched from local seed terms, never translated from English. The recipe ends when the founder accepts the plan, assigns native-speaker reviewers per market, and sets a phased submission order.

A repeatable paid-UA play that produces a launch-ready Apple Search Ads account plan: a 4-campaign intent-separated structure (Brand / Competitor / Category / Discovery) with keyword lists, match types and numeric starting bids, an account-level negative keyword list, a Custom Product Page routing map, a per-campaign budget split with target-CPT math, plus a weekly optimization checklist and a pre-scale gate — all approved by the founder before any campaign spends.

A repeatable App Store Optimization audit that pulls live listing and competitor data, scores 10 weighted listing factors into a 0-100 ASO scorecard with per-factor justifications, builds a capped three-tier action plan (quick wins today, high-impact this week, strategic this month), and benchmarks the app against its top 3 competitors before founder sign-off and handoff to downstream recipes.

A repeatable play to design and verify a mobile app's paid-acquisition measurement stack before spend starts. It confirms platforms/channels/MMP/goal, recommends a per-platform attribution stack (iOS: Apple Search Ads attribution + SKAN 4 + AdAttributionKit + an MMP; Android: Google Play Install Referrer + Google Ads attribution + the MMP), designs an LTV-aligned conversion value schema across all three SKAN windows, produces an owner-assigned integration checklist, designs deep link architecture with a test matrix, writes a symptom-to-cause debug playbook and an acceptance testing plan with reconciliation tolerances, and ends with founder approval before the schema goes live.

A repeatable play for planning a venture's first Google Ads launch with no conversion history. It ingests ICP/GTM prose, extracts structured campaign inputs, fetches live Google Ads keyword data per market, runs a cold-start simulation, and synthesizes a prescriptive single-market launch plan: opening max-CPC bid, daily budget, 20-30 seed keywords, a five-phase first-week runbook, a 0-100 readiness scorecard with a GO/TIGHTEN/DO-NOT-LAUNCH verdict, and pre-committed Day-30 GO/TIGHTEN/KILL CPL gates. The goal is a CFO-defensible plan before any spend.

A repeatable creator and UGC marketing play for mobile apps that builds a budget-matched creator program plan: select a strategy tier (gifting to whitelisting), draft an editable creator brief with wave-1 hook angles, build a multi-channel sourcing plan, design a paid amplification pipeline (3-5 ad variants per video into TikTok Spark Ads and Meta placements) with a compliance checklist, and assemble a per-creator measurement system with numeric wave-2 scale/replace criteria. The program runs as a monthly flywheel and feeds UGC creative to paid acquisition, with wave 1 launchable within 1-2 weeks after founder approval.

A repeatable App Store In-App Events play that builds a 3-month calendar of 4-6 events, each with an Apple event type, a cultural- or product-moment anchor, character-limited keyword-conscious copy, card image direction, dates, submit-by dates, and an owner. It turns In-App Events into a recurring visibility lever (Today tab, search, product page) and activates Apple's automatic lapsed-user re-engagement notifications, ending when the founder accepts the plan and enters the first event in App Store Connect.

A repeatable growth play for designing and launching an in-app referral / invite-a-friend program that turns users into an install channel. It confirms the economics and sharing-context inputs, delivers an honest fit verdict, sizes a reward structure against LTV with payback math, specifies ten mandatory in-app mechanics and matching fraud controls, plans tooling and a K-factor measurement framework, and gates launch behind founder approval of reward economics and fraud exposure.

A repeatable paid user-acquisition play that turns a committed monthly budget into an approved cross-channel plan. It confirms budget/targets/audience inputs and derives a budget tier, allocates budget across channels (Apple Search Ads, Meta, Google App Campaigns, TikTok, and others) summing to 100%, designs per-channel campaign structures and executable creative briefs, sets LTV-anchored KPI targets, and sequences a 4-week staged launch with an ongoing optimization cadence — all gated on founder approval before any spend is committed.

A repeatable play for designing (or optimizing) the path from web traffic into an app. It picks a funnel pattern (A: web→app→in-app purchase; B: web onboarding + web payment then install; C: web capture then app activation) based on monetization and market constraints, designs a five-step funnel including quiz mechanics, builds a per-store (Apple/Google) compliance checklist, designs a context-preserving open-in-app/smart-banner architecture with deferred deep links, and defines a measurement waterfall with a target per step. The core decision it unlocks is whether to take payment on the web first to bypass the 15-30% store fee without tripping App Review.